Mineral water brand Korunní had not been communicating for quite a long time and decided to become a main sponsor of StarDance, annual and the most popular TV show in the Czech Republic air on Czech national television. We won the pitch and executed a simple yet very strong idea – it’s always a good time to dance, just like to drink Korunní. The client fell in love with the idea, so much so that he entrusted us even when we said we want to change the claim of the whole brand – The water of days. Our three sponsorship spots contributed to 40% increase of sales, measured 3 months after the campaign. And when they wanted to sponsor the biggest Czech music awards Český slavík, we were there for them as well. Because it’s always a good time to sing, just like to drink Korunní.
- ClientKorunní mineral water