About
ATL & BTL campaign promoting KetoDiet – ketogenic diet that is surprisingly tasty and efficient when compared to other diets. The main character is a torn off jeans button which comes to life as a 3D rendered figure and introduces KetoDiet to its owner. Popular Czech singer Ondřej Hejma gave us a permission to use and edit his superfamous hit Modrá je dobrá and recorded the cover as well.
CREDITS:
Agency: YYY agency
Creative Director: Marek Linhart
Copywriter: Jana Brisova
Art Director: Zuzana Schulzova
Strategic Planner: Kristyna Ochvatova
Account Manager: Magda Frisova
Production: Bumerang Films, Eallin
Executive Producer: Zaneta Stranska
Director: Pavel Soukup
Singer: Ondrej Hejma
