TV & online campaign for the launch of the new Avène cream for extremely sensitive skin. Using various light effects, we depicted the most common causes of skin irritation such as weather, sun, make-up or spicy food. The cream immediately soothes any skin irritation and when using on a regular basis, it provides long-term protection.
Agency: YYY agency
Creative Director: Marek Linhart
Ideamaker & Copywriter: Jana Brisova
Art Director & Graphic Designer: Zuzana Schulzova
Strategist: Lukas Musil
Account Manager: Michaela Prochazkova
Photography: Petr Huser