KetoDiet

ATL and BTL campaign promoting KetoDiet, a ketogenic diet that is surprisingly tasty and efficient when compared to other diets. The main character is a torn off jeans button which comes to life as a 3D rendered figure and introduces KetoDiet to its owner. Popular Czech singer Ondřej Hejma gave us a permission to use and edit his super famous song Modrá je dobrá and recorded the cover as well.