Jana Brisová

Creative Director
Prague

Get in touch
BETANO, NO JASNĚ

BETANO — 2026 - Wieden+Kennedy Amsterdam

NO JASNĚ

McDonald’s, McCafé

McDonald’s — 2023 - DDB Prague

McCafé

McDonald’s, McChicken

McDonald’s — 2023 - DDB Prague

McChicken

McDonald’s, Chicken Junior

McDonald’s — 2023 - DDB Prague

Chicken Junior

GOLD YOUNG LIONS, Cannes Young Lions Czech

GOLD YOUNG LIONS — 2023

Cannes Young Lions Czech

GOLDEN YOUNG LIONS AWARD

McDonald’s, Frisky Socks

McDonald’s — 2022 - DDB Prague

Frisky Socks

GrandOptical x BESIP, Eyes On the Road

GrandOptical x BESIP — 2022 - DDB Prague

Eyes On the Road

ADC AWARD 2023

FLOU, CBD/HHC oil

FLOU — 2022 - DDB Prague

CBD/HHC oil

ADC AWARD 2023

McDonald’s, Maestro by Maestro

McDonald’s — 2022 - DDB Prague

Maestro by Maestro

McDonald’s, Mobile Order & Pay

McDonald’s — 2022 - DDB Prague

Mobile Order & Pay

Direct, Bad Dates

Direct — 2021 - YYY

Bad Dates

Korunní, Korunní

Korunní — 2021 - YYY

Korunní

KetoDiet, Mr. Buttons

KetoDiet — 2022 - YYY

Mr. Buttons

Avène, Avène

Avène — 2022

Avène

Volkswagen, Volkswagen

Volkswagen — 2021 - YYY

Volkswagen

Fondee, Fondee

Fondee — 2021 - YYY

Fondee

Jana Brisová — Creative Director, Prague

Get in touch

jana.brisova@icloud.com
01 / 16

BETANO — 2026 - Wieden+Kennedy Amsterdam

NO JASNĚ

Client
Betano
Agency
Wieden+Kennedy Amsterdam
Chief Creative Officer
Susan Hoffmann
Creative Director
Güney Soykan
Copywriter
Jana Brisová, Tyler Andre
Producer
Saltanat Ibraeva
Production House
Stink Czech Republic
Stink President /​ Executive Producer
Daniel Bergmann
Director
Jakub Kohák
Director of Photography
Jan Velický
Executive Producer
Klára Králíčková, Kseniya Kurochkina
Producer
Dominika Ott
Wardrobe Stylist
Dušan Bebčák
Hair&Make-Up
Vanesa Višková
Editor
Filip Malásek
Colourist
Hanibal - Bacon X
02 / 16

McDonald’s — 2023 - DDB Prague

McCafé

When you want a good coffee, there's nothing easier than to go get a cup of McCafé to McDonald's. And there's no better way than to dramatise it with sarcastic yet subtle sense of humour. Or a slurrrrrp?

Agency
DDB Prague
Chief Creative Officer
Dora Pruzincova
Ideamaker & Copywriter
Jana Brisová
Art Director
Iman Delic
Account Manager
Dominika Sabova
Producer
Ondrej Martinec
Sound Designer
Ondrej Dvorak
Strategist
Maros Gonda
Director
Pavel Soukup
Production
Boogie Films
03 / 16

McDonald’s — 2023 - DDB Prague

McChicken

Mekááááč. We took the Czech slang expression for McDonald’s and mixed it with a chicken voice. And there it was, an absurd twist and a perfect punchline that let people know that when they are craving some chicken, McDonald's is the place to go. But the best thing? The sound was so catchy that people in Czechia were even ordering like that at the counter.

Agency
DDB Prague
Chief Creative Officer
Dora Pruzincova
Ideamaker/​Copywriter
Jana Brisová
Art Director
Chloe Vomscheid
Strategy
Maros Gonda
Project Manager
David Sramek
Producer
David Havel
Production
Creative Embassy
Director
Mugshots
04 / 16

McDonald’s — 2023 - DDB Prague

Chicken Junior

Chicken? Good. Tomato? Good. Garlic sauce? Goooooood! And the price? Very good. And when you put it all together, it works even better.

Agency
DDB Prague
Chief Creative Officer
Dora Pruzincova
Ideamaker & Copywriter
Jana Brisová
Art Director
David Boleslav
Account Management
Kristina Marcekova, Nikola Bochova, Norbert Musil
Producer
David Havel
Production
Film Service
Director
Jaromir Maly
05 / 16
GOLD YOUNG LIONS, Cannes Young Lions Czech

GOLD YOUNG LIONS — 2023

Cannes Young Lions Czech

GOLDEN YOUNG LIONS AWARD

Nadace Via wanted to tell young people that being active in the community and helping others is something they want to do. How we solved it? When it comes to being active, there’s nothing more popular among GEN Z than tracking it in your Apple Watch. But there is still one kind of activity missing – the one you do for others. So besides move, exercise and stand-up ring, MEET THE INVOLVEMENT RING. A ring that tracks all kinds of activities you do for your community or neighbourhood, be it fundraising event, engaging in the home for the elderly or cleaning the litter in a local park.

Ideamaker & Copywriter
Jana Brisová
Art Director
Iman Delic
06 / 16

McDonald’s — 2022 - DDB Prague

Frisky Socks

McDonald's decided to give away a limited edition of socks. So we decided to do the whole campaign out of socks fabric and a stop-motion commercial with jumping socks.

Agency
DDB Prague
Chief Creative Officer
Dora Pruzincova
Creative Director
Gert Laubscher
Ideamaker & Copywriter
Jana Brisová
Head of Art
Emil Nitkulinec
Art Director
Iman Delic
3D
Adam Bartas
Account Manager
Dominika Sabova
Head Producer
David Havel
Stop Motion Director
Alina Golovlova
07 / 16

GrandOptical x BESIP — 2022 - DDB Prague

Eyes On the Road

ADC AWARD 2023

In the Czech Republic, 7 out of 10 drivers cannot see clearly and are not aware of it. By neglecting regular eyesight check-ups, they endanger themselves and others on the road. To raise awareness about this important topic in collaboration with GrandOptical and BESIP (department of traffic safety of the Czech Ministry of Transport), we created a strong visual metaphor in the form of a road, resembling a human eye, with a multi-car accident. The accident involves 7 out of the 10 cars shown in the visual, representing the alarming statistic.

Agency
DDB Prague
Chief Creative Officer
Dora Pruzincova
Creative Director
Amila Hrustic Batovanja
Head of Art
Emil Nitkulinec
Ideamaker & Copywriter
Jana Brisová
Senior Art Director
Ivan Ardura
CGI Artist
Jan Reeh
Business Director
Rostislav Novak
Head Producer
Ondrej Martinec
08 / 16

FLOU — 2022 - DDB Prague

CBD/HHC oil

ADC AWARD 2023

FLOU is a CBD/HHC based oil made by DDB Prague & Dr. Weed. Its launch and collectible communication emphasise a legislative paradox allowing HHC products to be sold but not consumed. So, they can be bought only as “collectibles”. The main feature of the dark identity are oil drops flowing over the typo and disrupting the letters. The real top shots made through a Petri dish with water and kitchen oil placed on prints are used across the whole branding such as the logo, packaging or digital formats.

Agency
DDB Prague
Chief Creative Officer
Dora Pruzincova
Creative Director
Amila Hrustic Batovanja
Ideamaker & Copywriter
Jana Brisová
Head of Art
Emil Nitkulinec
Junior Art Director
Iman Delic
Business Director
Rostislav Novak
Project Manager
Martin Tesar
Agency Producer
David Havel
Studio Director/​Print Production
Tomas Mondschein
3D
Adam Bartas
Head of Strategy/​Brand Experience
Dmitry Zenin
09 / 16

McDonald’s — 2022 - DDB Prague

Maestro by Maestro

Fine taste of juicy beef or tender and crispy chicken, french raclette cheese, fresh lettuce, and unique pesto by one of the most famous Czech chefs, maestro himself Premek Forejt.

Agency
DDB Prague
Chief Creative Officer
Dora Pruzincova
Ideamaker & Copywriter
Jana Brisová
Head of Art
Emil Nitkulinec
Art Director
David Boleslav, Chloe Vomscheid
Account manager
Dominika Sabova, David Sramek
Production
David Havel
Strategy
Maros Gonda
Director
Tom Wilson
10 / 16

McDonald’s — 2022 - DDB Prague

Mobile Order & Pay

No matter whether you are on your way to work, going on a date or you are just looking forward to head home, you can order already on your way to McDonald’s via MyOrder in the McD app and pick it up in few minutes on the counter without waiting in the line.

Agency
DDB Prague
Chief Creative Officer
Dora Pruzincova
Ideamaker & Copywriter
Jana Brisová
Head of Art
Emil Nitkulinec
Art Director
Francisca Plaza
Account Manager
Dominika Sabova
Head Producer
David Havel
Production
Eallin
Graphic Designer
Danila Shlenov
11 / 16

Direct — 2021 - YYY

Bad Dates

TV campaign communicating RTBs of Direct Insurance Company in contrary to other insurance companies. We showed five negative aspects of standard insurance companies on one girl's five bad first dates.

Agency
YYY
Creative Director
Marek Linhart
Ideamaker & Copywriter
Jana Brisová
Art Director
Pavel Hluchý
Strategic Planner
Roman Zámečník
Account Management
Magda Frišová, Alžběta Krausová
Production
Bumerang Films
Executive Producer
Filip Ferbr
Director
Štěpán FOK Vodrážka
DOP
Radim Střelka
12 / 16

Korunní — 2021 - YYY

Korunní

Mineral water brand Korunní had not been communicating for quite a long time and decided to become the main sponsor of StarDance, annual and the most popular TV show in the Czech Republic airing on Czech national TV. We won the pitch and executed a simple yet very strong idea – it’s always a good time to dance, just like to drink Korunní. The client fell in love with the idea so much so that he entrusted us even when we said we want to change the claim of the whole brand for "The water of days”. Our three sponsorship spots contributed to 40% increase of sales, measured 3 months after the campaign. And when they wanted to sponsor the biggest Czech music awards Český slavík, we were there for them as well. Because it’s always a good time to sing, just like to drink Korunní.

Agency
YYY
Creative Director
Marek Linhart
Ideamaker & Copywriter
Jana Brisová
Art Director
Pavel Hluchy
Account Management
Anastasia Sochneva
Production
DOIT.films
13 / 16

KetoDiet — 2022 - YYY

Mr. Buttons

ATL and BTL campaign promoting KetoDiet, a ketogenic diet that is surprisingly tasty and efficient when compared to other diets. The main character is a torn off jeans button which comes to life as a 3D rendered figure and introduces KetoDiet to its owner. Popular Czech singer Ondřej Hejma gave us a permission to use and edit his super famous song Modrá je dobrá and recorded the cover as well.

Agency
YYY
Creative Director
Marek Linhart
Ideamaker & Copywriter
Jana Brisová
Art Director
Zuzana Schulzova
Strategic Planner
Kristyna Ochvatova
Account Management
Magda Frisova
Production
Bumerang Films, Eallin
Executive Producer
Zaneta Stranska
Director
Pavel Soukup
Singer
Ondrej Hejma
14 / 16

Avène — 2022

Avène

TV & Online campaign launching the new Avène cream for extremely sensitive skin. Search of the brand boosted by 227% and average video watch time 54%.

Creative Director
Marek Linhart
Idea maker & Copywriter
Jana Brisová
Art Director & Graphic Designer
Zuzana Schulzova
Strategist
Lukas Musil
Account Manager
Michaela Prochazkova
Photographer
Petr Huser
15 / 16
Volkswagen, Volkswagen

Volkswagen — 2021 - YYY

Volkswagen

Campaign communicating the easiness of operating leasing. And since the word for “easiness” and “lightness” is in the Czech language the same, we came up with a concept of lightweight cars.

Agency
YYY
Creative Director
Marek Linhart
Ideamaker & Copywriter
Jana Brisová
Art Director
Zuzana Schulzova
Strategist
Tomas Hrabek
Account Management
Alzbeta Krausova
16 / 16

Fondee — 2021 - YYY

Fondee

Nobody knows the future. What if in 50 years there’s gonna be a pub in space? Or a hyperloop in Brno? (If you knew Brno, you’d get the joke.) Will robotic dogs walk our actual dogs? Be it as it may, everybody can and should protect their money. Investing platform Fondee makes sure your financial resources stay secure and won’t lose its value due to high inflation or any other unexpected changes.

Agency
YYY
Ideamaker & Copywriter
Jana Brisová
Art Director
Pavel Hluchy
Account Manager
Michal Kriz
Strategist
Tomas Charouz
Producer
Karel Studeny
CGI/​VFX artist
Jan Reeh
Jana Brisová

About

Creative Director
Concept Copywriter

I started with advertising 10 years ago as a Creative Copywriter. Since then, I've worked in agencies such as DDB Prague, WMC Grey, Zaraguza Prague, and Salz & Water Zurich - solving clients' problems with unexpected, data-driven or just silly ideas (but the good kind of silly, ofc). Currently, the landlord of my brain is Wieden+Kennedy where I work as a freelance Creative Director.

I have won several creative awards, including a few ADC Awards, EFFIE Czech or Golden Young Lions Award (CZ) in Digital category which allowed me to represent my country on the global Young Lions Competition in Cannes. The first adult Lion is still yet to come!

I have also been in juries of various creative competitions, such as ADC*E, ADC Czech, Creative Copywriters Club Award for Czech Copywriter of the year etc.

Last but not least, there's nothing I enjoy more than absorbing new knowledge, especially the kind I'll probably never need. That's why I went to culinary school after university. That's why I started playing piano six years ago (a humbling experience as an adult beginner, I assure you). And why I'm currently working on getting my sailing license.

Get in touch