Campaign communicating the easiness of operating leasing. And since the word for “easiness” and “lightness” is in Czech the same, the concept of lightweight cars was an easy decision.
Credits
Agency: YYY Copywriter: Jana Brisova Art Director: Zuzana Schulzova Strategist: Tomas Hrabek Creative Director: Marek Linhart Account Management: Alzbeta Krausova