Campaign communicating the easiness of operating leasing. And since the word for “easiness” and “lightness” is in the Czech language the same, we came up with a concept of lightweight cars.
Agency: YYY
Creative Director: Marek Linhart
Ideamaker & Copywriter: Jana Brisova
Art Director: Zuzana Schulzova
Strategist: Tomas Hrabek
Account Management: Alzbeta Krausova
Format: