GrandOptical x BESIP

In the Czech Republic, 7 out of 10 drivers cannot see clearly and are not aware of it. By neglecting regular eyesight check-ups, they endanger themselves and others on the road. To raise awareness about this important topic in collaboration with GrandOptical and BESIP (department of traffic safety of the Czech Ministry of Transport), we created a strong visual metaphor in the form of a road, resembling a human eye, with a multi-car accident. The accident involves 7 out of the 10 cars shown in the visual, representing the alarming statistic.

***ADC AWARD 2023***