Volkswagen – The Lightness of Operating Leasing


Campaign communicating the easiness of operating leasing. And since the word for “easiness” and “lightness” is in Czech the same, we came up with a concept of lightweight cars.


Agency: YYY agency
Creative Director: Marek Linhart
Copywriter: Jana Brisova
Strategist: Tomas Hrabek
Art Director: Zuzana Schulzova
Account Manager: Alzbeta Krausova
  • ClientVolkswagen Financial Services
  • Date2021

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