JANA BRIŠOVÁ | CREATIVE CREATIVE

GOLD YOUNG LIONS

Young Lions Czech // Cannes Lions

About

Nadace Via wanted to tell young people that being active in the community and helping others is something they want to do. How we solved it? When it comes to being active, there’s nothing more popular among GEN Z than tracking it in your Apple Watch. But there is still one kind of activity missing – the one you do for others. So besides move, exercise and stand-up ring, MEET THE INVOLVEMENT RING. A ring that tracks all kinds of activities you do for your community or neighbourhood, be it fundraising event, engaging in the home for the elderly or cleaning the litter in a local park.

***GOLDEN YOUNG LIONS AWARD***

Credits

Ideamaker & Copywriter: Jana Brisova
Art Director: Iman Delic

Client:
GOLD YOUNG LIONS
Date:
2023

Format: