FLOU
CBD/HHC oil
About
FLOU is a CBD/HHC based oil made by DDB Prague & Dr. Weed. Its launch and collectible communication emphasise a legislative paradox allowing HHC products to be sold but not consumed. So, they can be bought only as “collectibles”. The main feature of the dark identity are oil drops flowing over the typo and disrupting the letters. The real top shots made through a Petri dish with water and kitchen oil placed on prints are used across the whole branding such as the logo, packaging or digital formats.
***ADC AWARD 2023***
Credits
Agency: DDB Prague
Chief Creative Officer: Dora Pruzincova
Creative Director: Amila Hrustic Batovanja
Ideamaker & Copywriter: Jana Brisova
Head of Art: Emil Nitkulinec
Junior Art Director: Iman Delic
Business Director: Rostislav Novak
Project Manager: Martin Tesar
Agency Producer: David Havel
Studio Director/Print Production: Tomas Mondschein
3D: Adam Bartas
Head of Strategy/Brand Experience: Dmitry Zenin
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