Mekááááč. We took the Czech slang expression for McDonald’s and mixed it with a chicken voice. And there it was, an absurd twist and a perfect punchline that let people know that when they are craving some chicken, McDonald’s is the place to go. But the best thing? The sound was so catchy that people in Czechia were even ordering like that at the counter.
Chief Creative Officer: Dora Pruzincova
Ideamaker/Copywriter: Jana Brisova
Art Director: Chloe Vomscheid
Strategy: Maros Gonda
Project Manager: David Sramek
Producer: David Havel
Production: Creative Embassy